Social Media

Successes that go far beyond the “Like.”

We are leaders in leveraging social media as a marketing tool for our clients. We don’t see it as being only about content or placement. It’s about deeply understanding and leveraging the way people absorb information, how they think, feel, and behave on social platforms. We can bring you growth in brand awareness, owned media assets, and—most importantly—revenue. Our team of experts provide turnkey solutions to unlock the full potential of a robust social strategy. 

With more than 80% of the U.S. population engaged, social media is the primary way that people discover and share information. A fully developed, ROI-driven social strategy is no longer a “nice-to-have” for the future. It’s essential, now.

Social Media Services

Understand

  • Social Media Evaluation
  • Social Media Strategy & Planning 
  • Audience Research & Targeting 
  • Competitive Analysis & Tracking
  • Social Media Analytics Social Media Consultation

Build

  • Asset Aggregation
  • Platform Development Content Strategy & Development 

Engage & Monetize

  • Fan/Follower Acquisition
  • Post/Monitor/Respond
  • Social Media Advertising
  • Social Influencer Management 
  • Contest Development & Management
  • Reputation Management/Customer Relations
  • Content Distribution Hashtag Strategy
Social Media Evaluation

Social Media Evaluation

Before jumping into the social media landscape, we take a step back and evaluate your brand’s current footprint and industry activity across all social platforms. We’ll analyze many elements, including:

  • current audience count
  • customer demographics
  • publishing frequency
  • customer engagement
  • content strategy
  • hashtag implementation
  • profile completeness
  • competitor positioning

Knowing strengths and weaknesses allows us to make key recommendations and help drive your content strategy.

Asset Aggregation

Asset Aggregation

Our creative team immerses themselves in your brand and your content strategy. Then, bring it to life through engaging visuals and messaging. Consistency is key, so no matter if a campaign calls for infographics, videos, photos, ads, articles, advertorials, or anything in between, the work we create will always fit your brand and reinforce a recognizable aesthetic

Social Media Strategy & Planning

Social Media Strategy & Planning

Great results start with a great plan. A specific, clearly stated, and well-researched strategy leads to the best execution and results. We begin by developing social media goals that align with your business objectives. Consensus on these goals will allow us to measure success. Thorough background research is key; we learn all we can about:

  • your audience
  • their demographics
  • their device usage
  • their platform preferences and
  • other relevant motivations

From there, we look at your competition, conduct an audit of your current social efforts, and develop a comprehensive, longterm strategy to achieve your desired results.

We don’t just focus on “what is,” because you also need to know “what’s next.” So, when we build the next quarterly or annual plan, we work with you to examine what worked, what didn’t, where the industry’s headed, and what future efforts might have the biggest impact for you. 

Audience Research & Targeting

Audience Research & Targeting

Who are your actual consumers, and who do you want them to be? We research, we listen, and then we target. If you want to grow your existing audience, we can do just that—or we can help you successfully pivot your strategy to reach a different group. We are the Carolinas’ only Certified Brand Strategists. Our strategic experts work their magic to push your brand into best space in the market.

Platform Development

Platform Development

You may have a mix of social platforms that work for you. But the list of available options changes every day. We will find the most effective outlets for your goals. We’re experts in the following platforms:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Snapchat
  • Twitter
  • YouTube

Over time, your social media platforms may just need a facelift—and we can help with that, too. Whether a few small tweaks or an extensive overhaul, each recommendation we make is based on your marketing goals and the audience you’re trying to reach. 

Content Strategy & Development

Content Strategy & Development

With the underpinnings of strategy and planning, the content of each post we develop has a purpose:

  • encourage audience conversation
  • drive website visitation
  • promote a product
  • increase viewership
  • provide value

Nothing we craft is by chance. With us, you can expect content developed specifically for your brand—including but not limited to contests, key promotions, and initiatives we’ve created through research to drive your social media success.

Fan/Follower Acquisition

Fan/Follower Acquisition

The more eyes on your social media account, the more impact and influence your posts can have. Similarly, as posts see initial success and engagement—amplified by follower sharing and comments—their effectiveness grows and new audiences are reached. Our social media team has a proven track record of building large account followings via organic and opt-in methods. We focus on giving your brand the best chance to boost engagement and increase revenues.

Post/Monitor/Respond

Post/Monitor/Respond

After launch, a social media campaign requires you to post with optimal frequency. More importantly, you’ll also need to actively monitor responses to your posts and then engage with commenters. Of course, your responses must use the correct voice and tone so they match up with your brand’s personality. Plus, you’ll also need to conduct proper crisis management whenever negative comments and consumer complaints arise. It’s a lot of work. But with years of experience overseeing the daily activities of clients across the spectrum of industries, our social media team can handle it all. We're adept at posting the right content at the right times, then responding to followers’ comments and messages in an appropriate, timely, and engaging manner.

Social Media Advertising

Social Media Advertising

We specialize in ORGANIC social media. What does that mean? We work in tandem with our media team to implement our PAID social media strategies, such as

  • sponsored content
  • boosted posts
  • website click or conversion ads
  • other attention-getting paid elements

The result is a well-choreographed dance—where we harness the expertise of all our departments and where you receive the full potential of your organic social media investment.

Social Influencer Management

Social Influencer Management

We identify and engage a network of established influencers in your industry to do the talking for you. We do this as a powerful way to:

  • amplify brand validity
  • increase web traffic and
  • boost outbound links

How do we define an influencer? They are powerful content creators with a major presence in social media. They include social media gurus who may have a strong following among your company’s target demographic; they may be people with just the right type of audience to effectively inform about your brand (and offer praise for it). Influencer management is a cross-agency initiative for us, as we often pull in our teams for public relations, account management, and media. Together, we conceptualize contracts, content expectations, brand engagement, coupon codes, and creative new ideas.

Contest Development & Management

Contest Development & Management

Humans are naturally competitive and, as a result, we love free things. That’s just one insight that drives the success of contests. Digging into consumer psychology and employing our active-listening skills, our team develops social media-driven contests and giveaways that your audience will love. The aim is to increase engagement, build interest and excitement, generate leads, drive newsletter signups and, frankly, reward your awesome followers

Reputation Management/Customer Relations

Reputation Management/Customer Relations

The most important part of building a relationship on social media is listening. Social media is typically the first line of defense when it comes to fielding customer complaints, though it’s also a great place to garner praise and harvest brand evangelism. We know your brand, your pain points, and exactly what to say to maintain your reputation as a brand. Count on us to foster online relationships for you

Content Distribution

Content Distribution

To make sure your message is heard, we actively promote and distribute your social media content to various online audiences. For maximum exposure, we use a combination of owned, earned, and paid channels. You can trust our team of experts to hit just the right distribution mix required for the best return on our social efforts.

Hashtag Strategy

Hashtag Strategy

Is your social media message reaching #therightcrowd? The hashtag has become an important tool on a number of social media platforms. It harnesses audience-specific messages for the people who care most about the topic and want to learn more. But a hashtag tactic that’s effective on Twitter may not hit the same mark on Instagram, LinkedIn, or Pinterest. With a strong understanding of each platform and knowledge of what has proven most effective, our social media team will help you get your message to the followers who are most eager to consume it

Competitive Analysis & Tracking

Competitive Analysis & Tracking

At The Brandon Agency, we’re driven by your success. As such, we strive to stay in the know when it comes to your competitive landscape and related industries. As your ongoing partner, we routinely track your competitors including, but not limited to:

  • Social media platform scanning and feedback
  • Competitor paid social ad tracking
  • Competitor audience research and mining

Our goal is to arm you with the information you need to keep your brand a cut above the rest. 

Social Media Analytics

Social Media Analytics

We are a results-driven crew. Daily, weekly, monthly, and annually, we track your growth and successes through our reliable social media management tools. Because each social media post has a purpose and encourages a specific action, we track ROI based on any number of these key performance indicators (KPIs):

  • Fan/Follower Acquisition
  • Audience Demographics
  • Post Engagements
  • Page Impressions
  • Website Clicks
  • Website Sessions/Session Duration
  • Email Acquisition
  • Lead Generation
  • Revenue
  • Conversions/Transactions
Social Media Consultation

Social Media Consultation

Beyond active implementation, we also serve as strategic partners for our clients. Not sure how to create a new channel? We’ve got you covered. Need help handling negative customer feedback? We’re here. Want to know the latest and greatest social marketing tactics? Shoot us a note! The learning and growing never stops, and our team of experts is with you every step of the way.

    The Brandon Agency has helped us create as much success as any other bigger city agency has. We have seen significant results in terms of followers and engagement on social media. They do an amazing job.

    Patrick Norton, Brittain Resorts and Hotels​

See how we partner with you for social success.

Find out more