Media

Reaching your consumers is both art and science. But mostly science. 

With a massive array of media tactics, platforms, and technologies at your disposal, you have a dizzying choice as you create your media mix. But how to decide?

Tap into our expertise to help craft your media plan.

Our buying teams have experience in creating awareness-building campaigns to motivate the masses. We also know how to direct-target your ideal consumer right down to an individual IP address. The key is to mix the art of messaging with the science of tailored media—for both branding impact and increased revenues.

Media Services

Smart planning

  • Research: Consumption, Competitive, PRIZM, and Target-Audience Analysis
  • Media Planning & Buying

The right mix

  • Paid Social Media
  • Traditional Media
  • Digital Media

Adjustments

  • Digital Targeting — from Competitive Conquesting to IP Address to Look-Alike Modeling to Shopping-Cart Abandonment
  • Optimization
  • Reporting
Research — Consumption, Competitive, PRIZM, Target-Audience Analysis

Research — Consumption, Competitive, PRIZM, Target-Audience Analysis

Want to know more about your site’s visitors? We can tell you a lot, by placing custom tracking pixels into your website. The resulting data is paired with your social media fans and followers. Then, we can PRIZM-target data and add it to your current customer profiles. In this way, we help you identify your true current and prospective customers.

Media Planning & Buying

Media Planning & Buying

Cookie-cutter plans don’t work. Unlike other agencies, we develop fully customized media plans and buys for each client. With research that’s 100% unique to your situation, you get a tailored media plan to reach your goals. Our plans are deeply rooted in the most efficient, effective means to speak to your customers. We take the same approach to buying. Our targeting and research will guide us as we zero in on your correct target. The result is wise spending with real results

Paid Social Media

Social media continues to factor deeply into Americans’ lives. Estimates from Pew Research show that 9 of 10 adults under 30 are using social media—and about 8 of 10 aged 30-49. They spend many hours a week on a national average of three social apps. The best media plans find where people are both consuming the most media and are highly engaged with the medium; social media is the epitome of this. We excel in moving consumers through the entire marketing funnel, from awareness to conversion, because we speak to them when and where they’re most engaged. With relevant ads and precise targeting, we help broker a win-win for you and your consumers.

Traditional Media

Traditional Media

While digital media continues to capture the time and attention of consumers, traditional media outlets are still highly valuable. Whether it is terrestrial radio, broadcast television, cable, print, or out-of-home, each medium has its place in certain plans, depending on the target. Not all plans should employ traditional media, but no client should count it out. We have seen that a well-placed print ad can deliver just as high a spike in e-commerce sales as a digital ad can. It’s all about timing, placement, and knowing the audience — which is where we come in.

Digital Media

Digital Media

The rise of the Internet exponentially expanded the media landscape. Media is consumed in a wide range of platforms and devices—providing a mountain of data. We are able to create a more personal dialogue with consumers, as we serve them powerfully relevant information in the very moment they’re looking for it. Our media buyers will show you how to predict future needs based on past history and look-alike audiences. What you know about digital media today can easily change tomorrow; finding a current media expert like us is crucial to continued success.

Digital Targeting

Digital Targeting

In targeting your end consumer, don’t leave any tool unused. There is base targeting that we can do demographically, geographically, contextually, behaviorally and via retargeting. But beyond that, we are now able to identify potential consumers before they even realize they’re interested in specific products or services. It’s called harvesting intent, and it’s a process that can quickly open new doors for you.

Optimization

Optimization

We have a different view of optimization than others in the digital space. All at the same time, we optimize all of your media. Traditional and digital. We don’t understand the idea of set-it-and-forget-it spending. If a TV or radio buy isn’t driving website sessions, we move the investment to another medium. We’re just as tough on digital or paid social. Continually optimizing means we can quickly discover the “special sauce” that makes your campaign a hit.

Reporting

Reporting

Optimizing doesn’t occur in a vacuum. We look at everything daily. We look for larger trends, weekly and monthly. Early on, we work with you to determine KPI goals. We continually meet with you to report results and discuss steps we’re taking to reach your goals. We are totally focused on driving results — real results. While high click-through rates are great, isn’t it better to know whether they’re improving your bottom line? We share the whole purchase and decision process with you; then we make sure to deliver on the goals we’ve set.

Why you need media planning & buying

Being there

Americans now spend more than half their days with media—about 11 hours daily.

Staying informed

Two-thirds of Americans get their news from social media.

Climbing up

Instagram is considered the fastest-growing social media platform, with over 1 billion monthly users.

Tapping in

Facebook has the most users worldwide with over 2 billion. YouTube is second, with 1.5 billion

Staying tuned

Terrestrial radio is the third-most-consumed media in the U.S., reaching 54% of the population. Online radio is the second with 61%.

Working the mix

Facebook has more than 10 Campaign Objectives. Mix that with multiple audiences and types of creative, and it’s easy to end up with over 100 different placements.


See how to profit from a smart media plan.

Learn More