By moving sales capabilities online, modern businesses can open their offerings to a whole new world of connected consumers—and enable them to make purchases from anywhere and at any time.
The Brandon Agency has a wealth of experience building transactional websites and online stores on some of the largest, most powerful e-commerce platforms available. From start-ups to enterprise, from apparel to B2B, and sometimes with hundreds of thousands of SKUs, we have the experience and expertise needed to drive a successful e-commerce strategy, implement leading-edge technologies and create a positive consumer experience.
Strategy & Design
- Information architecture and customer experience strategy
- User experience consulting & design
- Wireframes and prototypes
- Mobile & responsive user interface design
Development & Management
- E-commerce system architecture and development
- Module and plug-in development
- ERP interface planning and development
- Content and catalog management
- Tag management
Implementation & Optimization
- Platform Migration
- Email, CRM & marketing automation
- A/B & multi-variant testing implementation
- Advanced analytics & tracking implementation
- Conversion rate optimization
- Amazon strategy, management and optimization
Recognizing the steady shift toward mobile-device use among today’s consumers, The Brandon Agency takes a mobile-first approach to all e-commerce development. But while the number of consumers using mobile devices has eclipsed desktop users in recent years, we recognize the reality that our users live a complex, multi-screen digital world. Implementing responsive design ensures that our clients’ content, context and conversion goals are optimized across the board, and preserved regardless of screen size or location.
Among the advantages of a well-built online store — content can be updated and changed frequently to respond to consumer needs and preferences in real time, and the adjustments can be made by a number of members of the marketing team. Using a range of the latest open-source platforms and technologies, The Brandon Agency implements user-friendly, tailored CMS and e-commerce systems that enable our clients to have complete control over and confidence in their content management.
Especially in e-commerce, understanding customers’ purchase and conversion paths is vital. The Brandon Agency’s development, analytics and optimization teams are experts in advanced analytics tracking and on-site technical implementations, allowing us to help our clients optimize their online assets and maximize conversion rates. For retailers looking to tap into the powerful growth opportunities that Amazon sales integration can deliver, we offer a wealth of experience boosting clients’ sales via the online retail giant, and our experts can help firms with all types of online offerings strategize, manage and optimize their Amazon sales efforts.
I have been working with The Brandon Agency in Charlotte, North Carolina since the inception of my company SpiiderGriip. I cannot begin to tell you how impressive they are both personally and professionally. Their attention to detail is amazing, and they are so creative with their ideas as it relates to marketing, that it's hard to even put into words. They have been such a huge help in getting our company off the ground and managing it as we have moved forward. I would highly recommend them for sure. They are top-notch!