Analytics

Big Data has changed the way you do business. 

It’s now possible for you to track, compile, and evaluate market information faster than ever. In greater depth. And in real time. All this data is great, but success is driven by what you do with it.

We bring analytics to life for our clients.

Unlocking your data’s potential means you’ll quickly learn about meaningful trends and activities. From an expert team, you’ll gain insights on media, messaging, and strategy—all so you can make the most informed marketing decisions possible.

Analytics Services

Strategy and smart planning

  • Digital measurement strategy development
  • Competitive marketing intelligence
  • Custom automated dashboards

Fuel for success

  • Dynamic tag management
  • Conversion attribution
  • Conversion rate optimization
  • A/B, multivariate, split URL testing

Insights for course correction

  • Website experience audits
  • Website data accuracy audits
  • User testing research
  • Extensive custom reports with 360 analysis
Auditing and Tracking

Auditing and Tracking

Analytics are only as good as the data that support them. You need accurate data, meticulously collected and evaluated. With an extensive auditing process, we ensure the highest quality analytics. We track and constantly optimize your most meaningful key performance indicators—so you know you’re getting the most value from your marketing spend.

Digital Measurement Strategy

Digital Measurement Strategy

Digital marketing must be measured if it is to be improved. With the help of an experienced team that understands your goals, you can develop a plan that ties your marketing efforts directly to your bottom line. Ask us about our five-step digital marketing strategy—built with top analytics influencers—and we can show you the true power in your data.

Conversion and Attribution

Conversion and Attribution

The goal of any marketing effort is conversion. Our analytics team will identify what your users want and how they interact with your brand. We can show you their journey toward a conversion and analyze any hiccups along the way. You’ll also learn the most meaningful sources of your brand’s traffic — for confident attributions of campaign successes across multiple channels.

Dynamic Tag Management

Dynamic Tag Management

Analytics choices can seem complex, so we stay organized and keep it simple for you. With dynamic tag management, we can improve implementation time, load time, and site behavior tracking. We use custom tracking to help you make sense of user preferences.  We set up rules to powerfully simplify data collection, storage, organization, and labeling. With our streamlining, you can track the same website actions on multiple platforms without weighing down your site.

Intel and Reports

Intel and Reports

Our expert researchers give you the most relevant industry and competitive insights. We constantly monitor digital industry benchmarks so you can understand where your current efforts stand out. And where they don’t. With measurement plans and data audits, we aren’t just parsing out your data. We’re helping you learn from it and act on it.  

What’s going to drive your next success?

Find out here