Myrtle Beach's most creatively awarded advertising and marketing agency.
Much like the Grand Strand’s coastline, our history in Myrtle Beach is long and bright. Cecil Brandon, the original TBA trailblazer, launched the agency here in 1959, and we haven’t stopped growing since. What started as a simple postcard business has developed into one of the largest privately held fully integrated marketing firms in South Carolina and the Carolinas’ most creatively awarded agency. The senior Mr. Brandon is largely responsible for putting Myrtle Beach on the map as the “Golf Capital of the World,” but our work doesn’t end at the 18th hole. In addition to the destination travel and hospitality market, our Myrtle Beach office serves a variety of brands in the real estate, financial services, retail, telecommunications and healthcare industries.
Serving the strand with a broad range of integrated marketing services.
The Brandon Agency was established in 1959 and has grown into a regional marketing force with a relentless commitment to growth--growth for our clients, and growth across our skills and expertise. Being fully integrated allows us to work faster, smarter, and more economically for our clients. What does it mean to be fully integrated?
It all starts with strategy. As one of only 24 Certified Brand Strategists in the country, our proven brand development process focuses on understanding who you are as an organization, why you exist, and why you’re different. It ensures brand enculturation into the organization from the top down and inside out.
Our track record shows creativity that drives results. We get there by tapping into talented and knowledgeable teams and staying inspired by leading-edge technologies and delivery mechanisms. We review and optimize initial creative concepts with the entire brand team for a reality check. Our ultimate goal is for your message to be disruptive enough to entice action.
Our media philosophy focuses on ensuring that our clients gain and maintain top-of-mind awareness with their target audiences and then driving those audiences through to conversion. A fully integrated media mix is key to driving awareness at all stages of the decision-making process. We specialize in identifying customers when they are early in the decision making process, capturing their information, and continuing to target those individuals through email marketing, behavioral targeting, contextual targeting, look-alike modeling and retargeting campaigns.
Our integrated approach starts with a comprehensive content strategy that is built from our clients business goals, research, consumer insights, customer search interest, and creativity. We determine the most engaging ways to present your content and the most effective channels with which to amplify it, including social media, public relations, influencers, and written and interactive content across your own online marketing properties. This approach helps our clients engage their customers in a meaningful way at each stage of their purchase journey and retain their loyalty.
From top dog to underdog.
Recent Blog Posts
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