Imagine - an entire community, busting the bonds of a health constraint, practically in unison, with help from a marketing strategy for a healthcare program.Read More
Blog posts by Eli Pacheco
It’s hard to know yet which trends and habits during a global pandemic are temporary - and which will change for good.
Consumer mindset has shifted dramatically since March, mostly out of necessity. In the process, commerce has innovated and stumbled upon changes that could keep it afloat today - and possibly thrive tomorrow.Read More
In business today, the consumer holds the cards.
That’s great for consumers, who for years had little recourse if products and services failed to make the grade. What voice they had was limited, and usually went through the very business they were displeased with.Read More
Without impulse buys, attractive displays and full-scale, in-store incentives, commerce in the coronavirus age has gone digital.
With in-store shopping stalled and then restricted, social media has been the means into consumers’ homes since March. How can brands close sales with that boost in access and reliance on e-Commerce?Read More
Public spaces won’t be the same for a while, if ever.
Large gatherings we thought nothing of in February are now memories. No outfit is complete without a mask. Amid obstacles, businesses are tasked with creating public spaces people are comfortable in.Read More
As we make the turn to the backstretch of 2020, much is uncertain for worldwide commerce. Trends have veered to unforeseen paths, some positive, some negative. It’s no different for philanthropic organizations and its volunteers.Read More
Customer experience once felt like the most personalized approach marketers could take.
Today, it feels out of touch. A year in which a global pandemic and civil unrest forced murder hornets and UFO sightings to page 2 of the news will do that.Read More
Since the COVID-19 lockdown began in March, businesses and consumers have anxiously anticipated the reopening of commerce. The reality, as restrictions are lifted? Less of a stir and more of a timid response.Read More
Not all banking customers are the same - from the way they access their assets to the means by which they handle expenses. From those who hold steadfast to traditional banking to users who prefer the agile options of digital banking, common trends for the majority of users suggest the industry is big enough for both the old and the new.Read More